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A Bridge Between Cultures
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Cool & Associates, LLC is a full-service Hispanic marketing, outreach & engagement firm, ensuring that you reach the Hispanic market effectively, leverage Hispanic talent efficiently, and provide a seamless experience to your Hispanic customers.

Hispanic Strategy & Engagement

Translations & Language Services

Recruiting & Workforce Development

Operational Support

Influencer, Community, & Event Outreach

THE EXPLODING HISPANIC POPULATION

The 63.7 million Hispanics in the U.S. represent nearly 19% of the population. They accounted for over half of the nation’s growth between 2010 and 2022, the largest contribution of any racial or ethnic group  

  • One in five people in the U.S. is Latino.
  • One in four millennials in the U.S. is Latino.
  • One out of every four kindergartners is Latino.
  • One of every four babies is Latino.

And Latino purchasing power exceeds $3.78 trillion dollars!

Yet this is a very diverse group of people with significant cultural nuances, from language fluency and preferences to digital and in-person behaviors. In fact, ONE SIZE DOES NOT FIT ALL.

Do you know how to reach them? Let Cool help you.

 

Our Impact

Impressions

People Reached

Events organized

Collective Years of Experience

Learn How To Engage The Hispanic Market

HISPANIC ENGAGEMENT TOOLKIT

Struggling to reach the rapidly growing Hispanic population in the United States?

Our Hispanic Engagement Toolkit is the perfect way to kickstart your efforts.

Learn how to reach and connect with the Hispanic market, hire and retain Hispanic talent, build brand loyalty, increase sales and grow your organization!

Ready to connect and learn more?

Connect with us so we can support your efforts to bridge and connect your organization and the Latino community!

testimonials

“As the CEO of Daytner Construction Group, I have worked with Veronica Cool for almost a decade; we have collaborated on various projects that have proven her expertise in dealing with the Hispanic market. Veronica clearly understands the Latino culture. This expertise is priceless and I highly recommend her services to any entity looking for a professional, dedicated and top-performing partner.

I highly recommend Veronica, knowing she will deliver above and beyond the expected results.”

Theresa Alfaro Daytner

CEO/President, Daytner Construction Group

I have known and worked with Veronica Cool since 2003. She is the smartest, most engaging, driven business woman I know. She:

  • Asks – the right questions.
  • Listens – to understand and articulate the business challenge.
  • Creates – and designs business solutions.
  • Engages – to gain support and commitment to drive outcomes.
  • Breaks barriers – to remove obstacles.
  • Drives – results like nobody else.
  • Sustains – those it impacts over time.
  • Leaves her footprint…
Jane Navarria

Senior Vice President, Business Banking Area Manager, New Jersey – Wells Fargo

Our Office

Cool & Associates, LLC
3000 GAMBER RD STE 13
BOX 346
FINKSBURG, MD 21048-9998

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