Latinos are Keeping the “Thanks” in Thanksgiving with Strong Traditions, Flavorful Additions, and Extra Safety Precautions

For many of us, Thanksgiving is a time to gather together, share family stories, renew connections, and partake of an amazing variety of homemade food. While Americans celebrate with their own traditions during this annual time together, many immigrant Latinos and Hispanics have also opted to incorporate Thanksgiving into their own families. And as with …

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Día de Los Muertos

The Beauty and Meaning of El Día de Los Muertos (The Day of the Dead)

Día de Los Muertos or Day of the Dead or All Souls’ Day, is a Mexican holiday that reunites the living and dead, when people celebrate and honor their loved ones who have passed away. Often confused as the Latino version of Halloween, this two-day custom takes place every November 1st and 2nd, and celebrates …

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How To Stay Connected With Your Community During The Pandemic

We entered into 2020 with high expectations and mottos like “2020 Vision.” We’re now three months away from 2021, and we’re all discovering a new “new normal” all over the world.  The spread of COVID-19 throughout the world has not only stopped the global economy in its tracks but has separated loved ones through travel …

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Cool Associates

La Tasa de Contagio Del Coronavirus es Mucho Más Alta Para Los Latinos – Eso Debería Importarnos A Todos

  Por: Sara Dickmyer y Veronica Cool Como si no fuera lo suficientemente grave que los casos positivos de COVIS-19 continúen aumentando rápidamente en los Estados Unidos, un estudio hecho conjuntamente entre tres departamentos de Johns Hopkins Medicine en Baltimore y publicado el pasado 18 de junio en el Journal of the American Medical Association (JAMA) …

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COVID-19 Healthcare

Latinos Contract Coronavirus at Much Higher Rates – Why That Matters to All of Us

By: Sara Dickmyer and Veronica Cool As if it’s not bad enough that positive cases of COVID-19 are on a rapid rise across the U.S., a collaborative study by three departments at Johns Hopkins Medicine here in Baltimore that was published June 18 in the Journal of the American Medical Association (JAMA) put the coronavirus positivity rate at …

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COVID-19 Healthcare

COVID-19 Healthcare Outreach to Spanish-Speakers

The Coronavirus (COVID-19) has now affected nearly every aspect of our lives – work, school, recreation, socialization, and especially healthcare. Information is coming at us fast and furious – almost exclusively in English – leaving many Spanish-dominant Americans in the dark and raising anxiety and fear, as well as causing confusion. As an English-dominant speaker, …

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Latina Style Magazine

Latina Style Magazine: Veronica Cool Featured

Veronica Cool Featured in Latina Style Magazine   Veronica Cool is featured in Latina Style Magazine. Veronica Cool, Hispanic Strategist and founder and CEO of consulting firm Cool & Associates, believes that the increase in Latina-owned businesses is the result of women looking for ways to support their families and communities through renovation and a …

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Three Kings' Day

Three Kings’ Day – A Hispanic Holiday Tradition

What comes to mind when we think about “Holiday Traditions” in the U.S.? Typically, the season starts with Thanksgiving and goes through Christmas, and involves lots of shopping, parties, gatherings with family and friends, and for many, attending a special church service or mass. And of course, don’t forget the New Year’s Eve festivities to …

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Hispanic enrollment

Cool Partnership with GMMB on Behalf of Maryland Health Exchange Leads to 2% Increase in Hispanic Enrollment in 2019

A May 2019 Research Brief commissioned by the Robert Wood Johnson Foundation addressed Best Practices of Health Exchanges across the country and showcased the Maryland Health Exchange.  Cool & Associates, LLC was proud to be a part of the team, contributing strategically and in particular with the 2.0 percent increase in Hispanic enrollment during the 2019 Open Enrollment Marketplace. This increase was especially notable since overall enrollments fell by 2.6 percent compared to 2018.   About …

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