Coronavirus

Latinos Contract Coronavirus at Much Higher Rates – Why That Matters to All of Us

By: Sara Dickmyer and Veronica Cool As if it’s not bad enough that positive cases of COVID-19 are on a rapid rise across the U.S., a collaborative study by three departments at Johns Hopkins Medicine here in Baltimore that was published June 18 in the Journal of the American Medical Association (JAMA) put the coronavirus positivity rate at …

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COVID-19 Healthcare Outreach to Spanish-Speakers

The Coronavirus (COVID-19) has now affected nearly every aspect of our lives – work, school, recreation, socialization, and especially healthcare. Information is coming at us fast and furious – almost exclusively in English – leaving many Spanish-dominant Americans in the dark and raising anxiety and fear, as well as causing confusion. As an English-dominant speaker, …

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Veronica Cool Featured in Latina Style Magazine

Veronica Cool, Hispanic Strategist and founder and CEO of consulting firm Cool & Associates, believes that the increase in Latina-owned businesses is the result of women looking for ways to support their families and communities through renovation and a dogged work-ethic, not just in business but in corporations and non-profits. Read more by visiting: http://magazine.latinastyle.com/latina-entrepreneurship-in-baltimore-md/

Three Kings' Day

Three Kings’ Day – A Hispanic Holiday Tradition

What comes to mind when we think about “Holiday Traditions” in the U.S.? Typically, the season starts with Thanksgiving and goes through Christmas, and involves lots of shopping, parties, gatherings with family and friends, and for many, attending a special church service or mass. And of course, don’t forget the New Year’s Eve festivities to …

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Hispanic enrollment

Cool Partnership with GMMB on Behalf of Maryland Health Exchange Leads to 2% Increase in Hispanic Enrollment in 2019

A May 2019 Research Brief commissioned by the Robert Wood Johnson Foundation addressed Best Practices of Health Exchanges across the country and showcased the Maryland Health Exchange.  Cool & Associates, LLC was proud to be a part of the team, contributing strategically and in particular with the 2.0 percent increase in Hispanic enrollment during the 2019 Open Enrollment Marketplace. This increase was especially notable since overall enrollments fell by 2.6 percent compared to 2018.   About …

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health insurance

A Latino Perspective: The Importance of Health Insurance

It has long been known that prevention is much cheaper than treatment, so how can Latinos be encouraged to seek health care and health insurance when faced with unknown costs, confusing types of coverage, and the added concern of language barriers? Veronica Cool, CEO of Cool Associates LLC, gives her insight about this topic. Read …

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Veronica Cool

Veronica Cool named ‘Entrepreneur of the Year’ by LATINA Style, Inc.

Washington, D.C. (October 15, 2019) – LATINA Style, Inc., the premier company addressing the needs of professional Latinas in the United States will recognize Veronica Cool, CEO & Hispanic Strategist, Cool & Associates LLC, as the Entrepreneur of the Year for her dedicated community service, leadership, vision and role model for women. The award recognition will take place during …

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Cool & Associates LLC

Acclaimed Book by Dominican-American Entrepreneur Supports Hispanic Heritage Month Preparedness

ESSENTIAL TOOLKIT Receives Rave Reviews for Connecting Organizations to the Rapidly Growing Hispanic Segment Baltimore, MARYLAND. (August 14, 2019) – Hispanic Heritage Month began in the United States in 1968 as an annual week-long commemorative event. In 1988, it expanded to include the four weeks spanning September 15th through October 15th and is intended to …

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Hispanic Heritage Month

Hispanic Heritage Month: A Month is Great, but a Year is Better…for Your Bottom Line

It’s “that” time of year again – Hispanic Heritage Month. Didn’t we just have “Black History Month” in February, “Irish-American Heritage Month” in March, Asian-Pacific American Heritage Month” in May? And “Native American Heritage Month” will be here in November. Now we have a month – that actually spans through TWO months – for Hispanic …

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Hispanic Heritage Month

Hispanic Heritage Month: Military Contributions

This Hispanic Heritage Month has the theme “A History of Serving Our Nation.” The United States Military has a strong tradition of service by members of the Hispanic community, from the Revolutionary War in through present day. Hispanic soldiers have contributed in many ways to the excellence of our military through their commitment, camaraderie, loyalty, …

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