Influencer, Community & Event Outreach

Trust and Community Ties are Important to U.S. Hispanics.  How can you accelerate the relationship building process? 

Getting the right message is a great first step, but it’s still not enough for organizations to successfully reach the U.S. Hispanic market…

Like any other market, Hispanics have their own events, key influencers, and media outlets that meet their specific wants and needs. Authentic, grassroots outreach is, therefore, necessary to effectively reach and engage the Latino community.


Identify the most authentic, well-vetted influencers within your segment, facilitate the connection and negotiate the appropriate influencer package, whether endorsements, interviews, social media support or network engagement.

We can craft the message and manage the media functions to maximize the opportunities while abiding by your brand standards. All in Spanish, Spanglish, or English with a culturally appropriate twist.

We can recommend the most strategic community events to meet your objectives! Whether attending, hosting or partnering, we source the most effective existing event, recommend the right level of participation and ensure your organization’s salient qualities are highlighted as exhibitors or participants.

We can also create THE event to draw Latinos to your organization. Whether a Meet & Greet, Reception, Hispanic Heritage Month Celebration- leave it up to us. We will coordinate the program, acquire the speakers and not only create the guest list and handle the promotion and advertising functions to maximize attendance and participation.

You benefit from our extensive social capital, which we leverage to draw the right influencers and partners to your event.

Cools’ deep roots and extensive network within the Hispanic community provide the expertise you need to leverage the most effective channel and tactic to engage YOUR specific audience.