Veronica Cool

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Order the Tacos, Hispanic Heritage Month is Here!

  Hispanic Heritage Month is celebrated September 15th through October 15th, to honor and acknowledge the contributions of Hispanic Americans to the fabric of American Heritage. Do not let the current headlines mislead you- Hispanics have contributed so much more than baseball, illegal immigration and crime. At the risk of having you flip to the …

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Hispanic Businesses- Growing at 15 times the Rate!

Across the USA, there are over 4 million Hispanic Businesses, 23% more than the last count, per the Hispanic Business Study, a recent collaboration from Geoscape and the US Hispanic Chamber of Commerce- This growth is more than 15 times the national average of non-Hispanic businesses. FIFTEEN TIMES. “As we’ve conducted this study over the years, …

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Let’s Chat About Jobs

In this latest Mundo Latino Column, Veronica Cool shares tips on developing and advancing professionally. In Spanish and English. Focusing on the cultural and language differences that influence the behavior of Hispanics in the U.S.   Check out Bilingual & Bicultural Recruiting and Workforce Development

Diversity Committee Spotlight

WTS Baltimore has formed a Diversity Committee this year chaired by Pauline Tiako. The committee is charged with promoting diversity within the Chapter through hosting events, identifying opportunities during events for diversity presentations, and contributing articles to the Chapter Newsletter to highlight diversity in the transportation field. Our first diversity feature is an interview with Veronica Cool, Founder …

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An Ode to Mami

Who else is captivated by the P&G Olympic commercials? Athletes from across the world stand poised for their moment, filled with trepidation, doubt, nerves…and flashes of Mom pop on the screen, uttering encouraging words, holding hands, smiling with support, gently pushing forward, waiting with open arms…. Darn, I always get teary -eyed. And no, I …

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As a Latina, what I’m learning from Trump

Donald Trump is brilliant. With his indifference to courtesy and his flagrant disregard for humanity- all under the guise of business-savvy and unpolitical behavior- he is brilliant.  There are many lessons we can take from his performance. Branding He is a walking PR fantasy without the associated expense! Through the end of February, Trump spent …

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