Book Veronica Cool
CEO, AUTHOR, ENTREPRENEUR
& SPEAKER
Book Veronica Cool
CEO, AUTHOR, ENTREPRENEUR
& SPEAKER
Who is Veronica Cool?
She founded Cool & Associates LLC, a management consultancy established to connect Latinos to Mainstream America. We specialize in creating strategic Hispanic engagement strategy for government, nonprofits and businesses in all industries.
Cool also executes on the strategy with initiatives including marketing, language services, community outreach, and professional development and training.
Veronica strives to build bridges between these cultures to drive sustainable engagement. By authentically learning about each other’s culture, heritage, traditions, and then applying effective culturally appropriate initiatives, we increase engagement, productivity, and satisfaction.
Her projects include the Latino Innovators Pitch, Hispanic Engagement Toolkit along with mentoring students and entrepreneurs. Veronica has presented nationally and internationally addressing topics such as Hispanic Engagement, Diverse Segment Marketing, Minority/WBE & Entrepreneurship, Financial Literacy, Latino Hiring & Engagement, Community Networking, Access to Capital, and Women in Business & Leadership. Her work has also been published in various publications, including Huffington Post, The Daily Record and Mundo Latino.
Veronica has been recognized by First Lady Michelle Obama, and has received various awards including the NFL Leader in Diversity, Innovator of The Year Award, Top 25 Women to Watch, Daily Record’s MD Top 100 Woman, inducting her into the Circle of Excellence and the US Hispanic Chamber Ultimate Latina Award in the Corporate Sector.
Speaking Topics
Hispanic Engagement 101: With Latinos representing the fastest, largest, and youngest segment of the U.S. population, find out how companies and nonprofits organizations can outreach and connect in meaningful ways with this often-untapped pool of potential customers, employees, and stakeholders, including students, volunteers, voters, and patients.
Driving Impact through Community Outreach: Community outreach serves to integrate segments of the population that are not actively involved in everyday society- whether student life, the employee pool, or long-term policymakers and advocates. Learn how strategic outreach can empower diverse communities while improving and cultivating powerful partnerships and relationships with key stakeholders.
Recruiting, Hiring & Developing the Latino Workforce: The Hispanic community, representing approximately 20% of the U.S population, is a tremendous economic force and a significant portion of the workforce. Learn how your organization can effectively engage all employees to drive internal improvement and increased revenue (sales & grants!) and profitability. Also learn best practices to attract, recruit, hire, and retain bilingual and Latino talent.
The Boom of Latino Entrepreneurs: There are nearly 5 million Hispanic-owned businesses in the United States contributing more than $800 billion to the American economy annually. With Hispanics establishing businesses at 3.5 times the national average. Discover the impact, talent, and diversity of Hispanic businesses in both industry and scope.
Customized Content
From employee engagement to diverse and multicultural marketing, as well as women and youth leadership development, Veronica and her team can customize a presentation to suit your objectives.
Additional Topics Include
Advocacy, business case for diversity, cultural blind spots, communication, constructions/building trades, DEI, event outreach, healthcare & equity, influencer engagement, mentoring & sponsorship, patient & client engagement and more. Just ask!
Speaking Events
2023
October 2023 – 2nd Annual Carroll County Women’s Conference: Finding Your People
June 2023 – Baltimore Immigration Summit: Supporting Equitable Implementation of State, Local Policies and Programs Affecting Immigrant Latinx
May 2023 – LeadingAge North Carolina: Hispanic Workforce: Trends & Best Practices
2023 – Sellinger Scholars Leadership Reception Loyola University: You CAN do it all: Wealth, Impact & Legacy
February 2023 – Baltimore Business Journals: Mentoring Monday 2023
2022
2022 – Takoma Langley Crossroads: Hispanics, Latinos, Latinx & Opportunities
2022 – MANO Conference: How-To of Latino Community Engagement
2022 – LeadingAge North Carolina: Hispanic Workforce: Trends & Best Practices
2022 – Latina Legacy Patterson High School: The Key to My Life
2020
2020 – HHSC Quality in LTC Conference: Empathy & Effective Virtual Engagement
2020 – Reaching New Heights: COVID 19 and the Workplace
2020 – Carefirst: Minimizing Accent Bias
2020 – Stanley Black&Decker: Celebrating Hispanic Heritage Month & ERG Engagement: Hispanic Latino Network
2019
2019 – HHSC Quality in LTC Conference: The State of Hispanics & Immigrants Hispanic Engagement & Workforce Development and Engaging Hispanics in a Complex Healthcare Environment: Leveraging the Demographic Growth
2019 – TRowe Price Presentation: Commemorating Hispanic Heritage Months: Facts, Trends & Opportunities
2019 – Insight ConneX AM: Hispanic Engagement- - Everything You Need to Know-Even the Awkward Stuff
2018
2018 – GBMC: Engaging Latinos: Hispanic Heritage Month
2018 – Maryland-District of Columbia Utilities Association’s Fall Conference: Engaging Latinos: Energy, Demographics & Best Practices
2017
2017 – LifeSpan / HFAM Annual Conference: Workplace Diversity: Employment Trends and Legal Challenges
2017 – Workforce Development Summit: Coming to Grips with the Barriers to Workforce Development: Sustainable Solutions and Urgent Opportunities
2017 – BGE Exelon: Hispanic Strategy: Kickoff
2015
2015 – Baltimore’s Credit Union: Diversity & Inclusion: Changing Demographics & Hispanic Market Opportunities
2015 – MECU of Baltimore: Corporate Training: Diversity & Inclusion- Impact of Changing Demographics (Including Hispanics & Multi-generations) and Effective Communication & Engagement
2015 – BGE NEW Lunch & Learn: Women, Branding & Success
2015 – Baltimore Real Estate Million Dollar Association Meeting: Communication, Selling & Changing Demographics
2014
2014 – BGE December Luncheon Presentation: The Impact of the Changing Hispanic Demographics
Praise for Veronica Cool
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Booking and Contact
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