Who is Veronica Cool?
Veronica Cool, a native of the Dominican Republic, with over 20 years of corporate experience in the United States, comfortably straddling both cultures.
She founded Cool & Associates LLC, a management consultancy established to connect Latinos to Mainstream America. We specialize in creating effective Hispanic engagement strategy for government, nonprofits and businesses in all industries. Cool also executes on the strategy with initiatives including marketing, language services, community outreach, and professional development and training.
Veronica strives to build bridges between these cultures to drive sustainable engagement. By authentically learning about each other’s culture, heritage, traditions, and then applying effective culturally appropriate initiatives, we increase engagement, productivity, and satisfaction.
Her projects include the Latino Innovators Pitch and Hispanic Engagement Toolkit, along with mentoring students and entrepreneurs. Veronica has presented nationally and internationally addressing topics such as Hispanic Engagement, Diverse Segment Marketing, Minority/WBE & Entrepreneurship, Financial Literacy, Latino Hiring & Engagement, Community Networking, Access to Capital, and Women in Business & Leadership. Her work has also been published in various publications, including Huffington Post, The Daily Record and Mundo Latino.
Veronica has been recognized by First Lady Michelle Obama, and has received various awards including the NFL Leader in Diversity, Innovator of The Year Award, Top 25 Women to Watch, Daily Record’s MD Top 100 Woman, inducting her into the Circle of Excellence and the US Hispanic Chamber Ultimate Latina Award in the Corporate Sector.
She lives in Maryland, with her husband and two college-age kids, keeping busy writing, reading and donating firetrucks.
Speaking Topics
Hispanic Engagement 101: With Latinos representing the fastest, largest, and youngest segment of the U.S. population, find out how companies and nonprofit organizations can outreach and connect in meaningful ways with this often-untapped pool of potential customers, employees, and stakeholders, including students, volunteers, voters, and patients.
Driving Impact through Community Outreach: Community outreach serves to integrate segments of the population that are not actively involved in everyday society- whether student life, the employee pool, or long-term policymakers and advocates. Learn how strategic outreach can empower diverse communities while improving and cultivating powerful partnerships and relationships with key stakeholders.
Activating and incorporating culturally intelligent initiatives centered on diverse community outreach can result in positive results and outcomes for every organization.
Recruiting, Hiring & Developing the Latino Workforce: The Hispanic community, representing approximately 20% of the U.S. population, is a tremendous economic force and a significant portion of the workforce. Learn how your organization can effectively engage all employees to drive internal improvement and increased revenue (sales & grants!) and profitability. Also learn best practices to attract, recruit, hire, and retain bilingual and Latino talent.
The Boom of Latino Entrepreneurs: There are nearly 5 million Hispanic-owned businesses in the United States contributing more than $800 billion to the American economy annually. Hispanics establish businesses at 3.5 times the national average. Discover the impact, talent, and diversity of Hispanic businesses in both industry and scope.
Customized Content
Additional Topics include: advocacy, business case for diversity, cultural blind spots, communication, constructions/building trades, DEI, event outreach, healthcare & equity, influencer engagement, mentoring & sponsorship, patient & client engagement and more. Just ask!
Speaking Events
- October 2023 – 2nd annual Carroll County Women’s Conference: Finding Your People
- June 2023 – Baltimore Immigration Summit: Supporting Equitable Implementation of State, Local Policies and Programs Affecting Immigrant Latinx
- May 2023 – LeadingAge North Carolina: Hispanic Workforce: Trends & Best Practices
- 2023 – Sellinger Scholars Leadership Reception Loyola University: You CAN do it all: Wealth, Impact & Legacy
- February 2023 – Baltimore Business Journals: Mentoring Monday 2023
- 2022 – Takoma Langley Crossroads: Hispanics, Latinos, Latinx & Opportunities
- 2022 – MANO Conference: How-To of Latino Community Engagement
- 2022 – LeadingAge North Carolina: Hispanic Workforce: Trends & Best Practices
- 2022 – Latina Legacy Patterson High School: The Key to My Life
- 2020 – HHSC Quality in LTC Conference: Empathy & Effective Virtual Engagement
- 2020 – Reaching New Heights: COVID 19 and the Workplace
- 2020 – Carefirst: Minimizing Accent Bias
- 2020 – StanleyBlack&Decker: Celebrating Hispanic Heritage Month & ERG Engagement: Hispanic Latino Network
- 2019 – HHSC Quality in LTC Conference: The State of Hispanics & Immigrants Hispanic Engagement & Workforce Development and Engaging Hispanics in a Complex Healthcare Environment: Leveraging the Demographic Growth
- 2019 – TRowe Price Presentation: Commemorating Hispanic Heritage Months: Facts, Trends & Opportunities
- 2019 – Insight ConneX AM: Hispanic Engagement- - Everything You Need to Know-Even the Awkward Stuff
- 2018 – GBMC: Engaging Latinos: Hispanic Heritage Month
- 2018 – Maryland-District of Columbia Utilities Association’s Fall Conference: Engaging Latinos: Energy, Demographics & Best Practices
- 2017 – LifeSpan / HFAM Annual Conference: Workplace Diversity: Employment Trends and Legal Challenges
- 2017 – Workforce Development Summit: Coming to Grips with the Barriers to Workforce Development: Sustainable Solutions and Urgent Opportunities
- 2017 – BGE Exelon: Hispanic Strategy: Kickoff
- 2015 – Baltimore’s Credit Union: Diversity & Inclusion: Changing Demographics & Hispanic Market Opportunities
- 2015 – MECU of Baltimore: Corporate Training: Diversity & Inclusion- Impact of Changing Demographics (Including Hispanics & Multi-generations) and Effective Communication & Engagement
- 2015 – BGE NEW Lunch & Learn: Women, Branding & Success
- 2015 – Baltimore Real Estate Million Dollar Association Meeting: Communication, Selling & Changing Demographics
- 2014 – BGE December Luncheon Presentation: The Impact of the Changing Hispanic Demographics
Praise for Veronica
Booking and Contact:
For more detailed information on Veronica’s presentation topics or to book her for your next event, please contact us at:
Phone: 443-963-9430
Email: hola@coolassociatesllc.com
Website: https://coolassociatesllc.com/
Facebook: www.facebook.com/HispanicStrategy/
Twitter: twitter.com/VeroCool
LinkedIn: www.linkedin.com/company/cool-and-associates-llc/
Our Office
Cool & Associates, LLC
3000 GAMBER RD STE 13
BOX 346
FINKSBURG, MD 21048-9998
