CEO, Author, Entrepreneur, Speaker
Veronica Cool is the founder of Cool & Associates LLC, a management consultancy specializing in Hispanic Strategy, Marketing & PR, Workforce Development and Employment Engagement & Training. A native of the Dominican Republic, with over 20 years of corporate experience in the United States, she comfortably straddles both cultures and has seen and experienced the gap between Latinos and Mainstream America.
She strives to build a bridge and connect these cultures to drive sustainable engagement and success. By effectively learning about each other’s culture, heritage, traditions, we increase engagement, productivity, and satisfaction.
Along with being recognized by First Lady Michele Obama, Cool has received various awards including the NFL Leader in Diversity, Innovator of The Year Award, Top 25 Women to Watch, Daily Record’s MD Top 100 Woman, inducting her into the Circle of Excellence and the US Hispanic Chamber Ultimate Latina Award in the Corporate Sector.
Hispanic Engagement 101: Hispanic Engagement 101: With Latinos representing the fastest, largest, and youngest segment of the U.S. population, find out how companies and nonprofits can reach out and connect in meaningful ways with this oftenuntapped pool of potential customers, partners, and employees.
Driving Impact through Community Outreach: Community Outreach serves to integrate segments of the population that are not actively involved in everyday society- whether student life, the employee pool, or longterm policymaking and advocacy. Learn how strategic outreach can empower undeserved and marginalized communities while also improve cultivate deeper and Diverse segment Outreach are bridge-building tactics that emphasize the diversity and richness of our communities.
Recruiting, Hiring & Developing the Latino Workforce: The Hispanic community, representing approximately 20% of the U.S population, is a tremendous economic force and a larger portion of the workforce. Learn how your organization can effectively engage all employees to drive internal improvement and increased revenue and profitability. Also learn best practices to attract, recruit, hire, and retain bilingual and Latino talent.
The Boom of Latino Entrepreneurs: There are nearly 5 million Hispanic-owned businesses in the United States contributing more than $800 billion to the American economy annually. With Hispanics establishing businesses at 1.5 times the national average. Discover the impact, talent and diversity of Hispanic businesses in both industry and scope.
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