Veronica Cool

CEO, Author, Entrepreneur, Speaker

Veronica Cool is the founder of Cool & Associates LLC, a management consultancy specializing in Hispanic Strategy, Marketing & PR, Workforce Development and Employment  Engagement & Training. A native Dominican, with over 20 years of corporate experience in the United States, she comfortably straddles both cultures and has seen and experienced the gap between Latinos and Mainstream America.

She strives to build a bridge and connect these cultures to drive success. By effectively learning about each other’s culture, heritage, traditions, we increase engagement, productivity, and satisfaction.

Along with being recognized by First Lady Michele Obama, Cool has received various awards including the NFL Leader in Diversity, Innovator of The Year Award, Top 25 Women to Watch, Daily Record’s MD Top 100 Woman, inducting her into the Circle of Excellence and the US Hispanic Chamber Ultimate Latina Award in the Corporate Sector.

Most Requested Topics:

The Hispanic Opportunity: With Latinos representing the fastest, largest youngest segment of the U.S. population, find out how organizations, including companies, government agencies and nonprofits can reach out and connect in meaningful ways to this often-untapped pool of potential customers, partners, and employees.

The Hispanic Workforce: Latinos represent 75% of the growth of the U.S workforce! 25% of all millennials and one of every two babies is Latino. This is the current and future workforce of the United States. This customized session presents the facts behind the numbers and the cultural characteristics that drive this highly complicated population to improve recruiting and retention efforts for key industry segments like Healthcare, Construction and more.

The Importance of Community Outreach: Community Outreach serves to integrate segments of the population that are not actively involved in policymaking, or even basic decision-making. Learn how leverage Community and Diverse Segment Outreach initiatives as bridge-building tactics that underline the diversity and richness of our communities, contributing to sustainable economic development and living-wage jobs.

The Boom of Latino Entrepreneurs: There are over 5 Million Hispanic businesses in the United States, with these entrepreneurs establishing businesses at 15 times the national average. Discover the story behind the numbers along with the most impactful strategies you can implement to connect and engage with this fast growing, lucrative market.

Branding your Unique Self: Learning the art of branding yourself to become a recognized subject matter expert in your field. Learn to package your expertise and experiences to build the brand required to succeed in your field. Whether nonprofit and volunteer work, or side gigs- these projects have all contributed to shape your well of knowledge, forging expertise that makes you unique and invaluable.

Your Value & Worth: How to exceptionally (yet appropriately!) share your story to stand out and gain competitive advantage without boasting and alienating partners and supporters. Learn effective tactics to capitalize on the imperative urgency of sharing your accomplishments and experiences to gain the coveted promotion, acknowledgements and handle difficult negotiations to earn what you are worth.

Praise for Veronica:

Every time Veronica takes the stage, she touches the guests in the room. She has a gift of connecting with people from all walks of life and giving them the support and drive to make things happen.
Cool & Associates LLC
Suzanne Fischer-Huettner
For ten years I have witnessed a dynamo in action, spinning synergies to life. She inherently possesses in-depth management, operational and leadership expertise embodied with an unmatched style of sophistication
Karen Barbour

Booking and Contact:

For more detailed information on Veronica’s presentation topics or to book her for your next event, please contact us at:

Phone: 443-963-9430