Work With Us
We are a full service Hispanic engagement firm, helping you reach the Hispanic market effectively, hire and retain Hispanic talent while you provide a seamless experience to your Hispanic and Spanish-speaking customers, consumers and stakeholders.
The 62.1 million Hispanics in the U.S. hail from over 30 countries. Representing nearly 20% of the nation’s population, the Hispanic population is growing rapidly. Cool can help you connect and engage with this burgeoning audience.
Hispanic Strategy & Engagement
Translations & Language Services
Recruiting & Workforce Development
Operational Support
Influencer, Community, & Event Outreach
WHY HAVE A SEPARATE STRATEGY FOR HISPANICS?
Because the Hispanic population is growing and one size DOES NOT fit all. Latinos accounted for more than half (51%) of the nation’s population increase from 2010 to 2020, a higher share than any other racial or ethnic group.
The 2023 purchasing power of the Latino population in the U.S. was $3.4 trillion and is expected to increase at a robust 4% each year, nearly twice as fast non-Latinos in the U.S. The Hispanic demographic in the U.S. is extremely diverse, with unique values and nuanced consumer habits.
Do you know how to reach them? Let Cool help you.
OUR SERVICES
Strategic Hispanic Marketing
HISPANIC MARKETING STRATEGY
Cool can complement your current marketing efforts, working seamlessly with your existing agency or in-house staff.
We can serve as your full-service Hispanic Strategy Marketing Agency, creating and producing highly-engaging campaigns or simply provide your Spanish-language content.
We help you attract, retain, and engage U.S. Hispanics and Spanish-speakers.
MEDIA CAMPAIGNS
Cool can plan your next media campaign by negotiating the best rates and value-add opportunities, including live interviews and social media promotion, to reach Hispanics effectively and achieve your organizational goals.
With our deeply rooted network of Spanish media contacts, we can help your organization cut through the noise and language barriers to connect with your target audience.
Media training and spokesperson support are also available.
NAVIGATE CULTURAL CHANGES AND REACH NEW AUDIENCES
Cool is an industry leader specializing in multicultural communications and integrated marketing and outreach tactics which include both traditional and non-traditional mediums that bridge the mainstream and Hispanic markets.
We help you navigate cultural nuances to reach new audiences and strengthen your market positioning.
Whether you are seeking to reach consumers, voters, students, volunteers or donors- we can help.
MARKETING CONTENT & MESSAGING
Does your organization have the right message and culturally appropriate content to reach an ever-changing audience?
Do you know who your audience is, what they like, and why they buy?
And do you know how this differs for LATINOS and SPANISH-SPEAKERS? Remember, this audience is NOT ONE SIZE fits all.
Cool can help create, refine and promote your messages so you connect effectively with U.S. Latinos.
DELIVER YOUR BRAND TO HISPANICS & SPANISH-SPEAKERS
Knowing how to effectively communicate your brand’s messaging is key to the success and growth of your organization.
We understand how to reach consumers with culturally resonant content, in the language they prefer, through the most effective channels.
Whether you are a small business, governement agency, or nonprofit organization, Cool can help.
Translations & Language Services
Transcreations // Voiceovers // Subtitles // Interpretations // ¡Y mucho más!
NO MORE BORING CONTENT
With 88% of Latinos stating that Spanish and bilingual communication are important, the need for culturally competent and compelling messaging through well-executed translations is imperative to effectively win over the Spanish-dominant population.
Communicating with Spanish-dominant individuals does not have to be expensive. We can quickly assess which documents and assets are vital, and leverage efficient methods to produce engaging and high-quality translations.
Let Cool be your Spanish Voice so you can accelerate your connection to the Latino market in the United States.
Recruiting, Workforce Development & HR Support
WHY BILINGUAL & BICULTURAL RECRUITMENT & TALENT DEVELOPMENT?
Through the effective implementation of an engaging Hispanic marketing strategy, you have attractied the Hispanic consumer… but is your team ready to serve and address the needs of the highly loyal, yet unique audience?
Cool's expertise in providing customized professional development training, recruitment and onboarding support as well as HR/Hiring audits can significantly improve your retention and employee satisfaction.
Additionally, our customized tranings and workshops can be delivered in English and Spanish.
Let us help.
HR & TALENT MANAGEMENT SERVICES
- Analyze your current recruiting & training processes.
- Supplement your hiring efforts with targeted recruiting tactics to increase the number of bilingual and bicultural applicants.
- Provide customized and engaging training sessions, including cultural competence and Hispanic Engagement 101.
- Provide group and 1-on-1 coaching support for existing team members and senior leaders to improve overall retention and engagement.
WHY CUSTOMIZE YOUR EFFORTS FOR LATINOS?
In the United States, every 30 seconds a Latino turns 18. Hispanics are projected to account for 78% of net new workers between 2020 and 2030, accounting for 1 out of every 5 workers.
When hiring more Hispanics, your organization immediately increases its reach into the Latino segment.
Let Cool support your Latino hiring, onboarding, and retention efforts.
Influencer, Community, & Event Outreach
Trust and community ties are important to U.S. Hispanics. Hispanics have their own community events, key influencers, and trusted media outlets. Authentic outreach where and how the community prefers is necessary to effectively reach and engage Latinos. We can help you accelerate the relationship building process!
INFLUENCER MARKETING
Cool can leverage our extensive network of authentic, well-vetted community and social influencers to best engage Latinos.
We can help facilitate connections and negotiate the appropriate influencer package, ranging from endorsements, to interviews, to social media support and network engagement to support your campaign and objectives.
Additionally, we craft messaging and manage the media functions to maximize opportunities, adhering to your brand standards. All in Spanish, Spanglish, or English -- with a culturally appropriate twist.
Let us help you build authentic and long-lasting relationships- quickly and effectively!
COMMUNITY OUTREACH & EVENTS
Community involvement is fundamental to the Hispanic experience in the U.S. With deep connections in the Latino community, we can support your outreach initiatives to help you engage authentically to reach your target audience and achieve objectives.
Whether attending, sponsoring, or partnering, we source the most appropriate events, negotiate the most favorable package to maximize your organization's participation.
Wait? You don't have Spanish-speaking staff to represent you at these community events? No worries, our Street Team is ready to represent you! Serving as YOU and providing information, materials and resources, en español too!
EVENT PLANNING
We can also create THE event to draw Latinos to your organization. Whether a meet & greet, reception, informational session, Hispanic Heritage Month Celebration, or something else -- leave it to us to execute from A to Z!
Cool will develop the content and program, coordinate the speakers and panelists, and handle the promotion and advertising to maximize attendance and participation.
Let us help.
Operational Support
Now that you’ve connected with the Hispanic population, how do you RETAIN them?
An appropriate and engaging customer/client journey is important to retaining Latinos. We will ensure that your existing systems, processes and internal infrastructure are prepared to serve these additional clients and partners- in their language too!
We typically begin an initial audit or assessment of your systems to identify any potential gaps, including assessing the following:
- Translated forms and materials
- Compliance adherence
- Application & hiring process
- Internal communication systems
- In-language customer service for call centers, chat, e-mail, social, digital systems and more!
“Our goal is to engage U.S. Latinos where they are. In short, get the right message, to the right audience, at the right time.”
Veronica Cool
Ready to connect and learn more?
Contact us! We are happy to serve as the bridge between your organization and the Latino community!
Our Office
Cool & Associates, LLC
3000 GAMBER RD STE 13
BOX 346
FINKSBURG, MD 21048-9998
