We scoff at the fact that we can be controlled, influenced or otherwise impacted by what others think … Well, 81 percent of us intentionally go online, on Twitter in particular, to
validate purchasing decisions, according to Hubspot. Seriously.
And influencers are more than just celebrities, journalists and talking heads. They are people like you and me, with a following and a network of friends and acquaintances, a network with a wide reach of influence.
*This article was originally posted on The Daily Record.