by Veronica Cool | Jun 24, 2025 | Blog
Why Language Strategy Matters Now ¿Hablas español? English? Or maybe both? The reality across America today isn’t a matter of either/or; it’s both. With 41.9 million Spanish speakers in U.S. homes and Spanglish flowing naturally in conversations for 63%...
by Veronica Cool | May 29, 2025 | Blog
The United States continues to experience significant demographic transformation, with multicultural communities driving population growth. According to the 2022 Hispanic Market Report by Claritas, 58% of all projected U.S. population growth over the next three years...
by Veronica Cool | Apr 1, 2025 | Blog
Latina entrepreneurs are playing an increasingly vital role in the U.S. economy, leading businesses across industries and driving economic growth at unprecedented rates. As one of the fastest-growing entrepreneurial demographics, Latinas are launching businesses at a...
by Veronica Cool | Mar 14, 2025 | Blog
As the sociopolitical landscape evolves, many businesses are striving to provide support to their employees, and in particular, their Latino and immigrant employees. Employees who feel secure and informed are more engaged and productive; able to contribute fully to...
by Veronica Cool | Mar 5, 2025 | Blog
In Latino communities, the concept of familia (family) extends beyond the immediate household, encompassing a broad network of relatives and close friends. This deep-rooted family-centric culture plays a pivotal role in strengthening communities and empowering...
