by Veronica Cool | Nov 8, 2024 | Blog
The U.S. Hispanic community, with over $3.4 trillion in purchasing power, represents a significant yet complex market. Their media consumption habits are dynamic, making a one-size-fits-all marketing strategy ineffective. Engaging with Hispanics goes beyond simply...
by Veronica Cool | Oct 31, 2024 | Blog
As the U.S. Hispanic population continues to grow, brands can no longer afford to treat Hispanic marketing as an afterthought. With over 20% of the U.S. population identifying as Hispanic and $3.4 trillion in purchasing power, understanding this demographic is...
by Veronica Cool | Oct 31, 2024 | Blog
In recent years, debates surrounding Hispanic identity have intensified, especially with the rise of alternative terms like Latinx and Latine aimed at making language more inclusive. These terms are seen as ways to offer gender-neutral alternatives to the...
by Veronica Cool | Oct 15, 2024 | Articles and Press Releases, Blog
Tu Guía Completa para Participar en las Elecciones Generales: Registro, Voto y Recursos Por: Veronica Cool & Andrea Cruz-Amaya Las elecciones son una oportunidad importante para que los ciudadanos participen con su voto en decisiones que impactan a nuestras...
by Veronica Cool | Oct 9, 2024 | Blog
As Maryland’s population continues to evolve, significant shifts in its demographic makeup are becoming apparent. One of the most notable trends from the recent U.S. Census Bureau data is the growing Latino population across the state. This increase, seen in...
