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Latino Businesses: A Vital Force in the U.S. Economy

Latino Businesses: A Vital Force in the U.S. Economy

by Veronica Cool | Jan 15, 2025 | Articles and Press Releases, Blog

Latino-owned businesses play a significant role in the U.S. economy. According to the U.S. Hispanic Chamber of Commerce, there are more than 5 million Latino-owned businesses in the United States, contributing approximately $800 billion annually in revenue. These...
Latino Businesses: A Vital Force in the U.S. Economy

Empresas Latinas: Una Fuerza Vital en La Economía Estadounidense

by Veronica Cool | Jan 15, 2025 | Articles and Press Releases, Blog

Las empresas latinas desempeñan un papel importante en la economía de los Estados Unidos. Según la Cámara de Comercio Hispana de EE.UU., hay más de 5 millones de empresas de propiedad latina en Estados Unidos, que aportan aproximadamente 800,000 millones de dólares...
Latinos in the Workforce: Driving U.S. Economic Growth

Latinos in the Workforce: Driving U.S. Economic Growth

by Veronica Cool | Dec 6, 2024 | Blog

The U.S. Latino population continues to redefine the traditional American workforce and economy, driving growth during an era marked by labor shortages and economic uncertainty. In 2022, 725,000 working-age Latinos entered the labor force, offsetting the loss of...
A Latino Thanksgiving: Celebrating Family, Flavor, and Heartfelt Traditions

A Latino Thanksgiving: Celebrating Family, Flavor, and Heartfelt Traditions

by Veronica Cool | Nov 14, 2024 | Blog

Thanksgiving is a time to gather with loved ones, share stories, deepen connections, and savor a spread of homemade dishes. While American families celebrate with their own cherished customs, many Latino and Hispanic immigrant families have embraced Thanksgiving,...
Why a Cross-Media Approach is Key to Reaching Hispanic Consumers

Why a Cross-Media Approach is Key to Reaching Hispanic Consumers

by Veronica Cool | Nov 8, 2024 | Blog

The U.S. Hispanic community, with over $3.4 trillion in purchasing power, represents a significant yet complex market. Their media consumption habits are dynamic, making a one-size-fits-all marketing strategy ineffective.  Engaging with Hispanics goes beyond simply...
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