by Veronica Cool | Apr 15, 2016 | Articles and Press Releases
Donald Trump is brilliant. With his indifference to courtesy and his flagrant disregard for humanity- all under the guise of business-savvy and unpolitical behavior- he is brilliant. There are many lessons we can take from his performance. Branding He is a walking PR...
by Veronica Cool | Apr 2, 2016 | Articles and Press Releases
Although we just wrapped up April Fool’s Day, this no joke- April is a bit over-ambitious in its celebrations: from Pets to Library Media, Holy Humor and Frogs… There’s a lot going on. So let’s take a minute for some light-hearted instruction and kick off Spring, with...
by Veronica Cool | Mar 18, 2016 | Articles and Press Releases
Influencers. We scoff at the fact that we can be controlled, influenced or otherwise impacted by what others think … Well, 81 percent of us intentionally go online, on Twitter in particular, to validate purchasing decisions, according to Hubspot. Seriously. And...
by Veronica Cool | Mar 10, 2016 | Articles and Press Releases
I scared my boss. Hindsight is always 20/20…. The realization struck me, that I was intimidating and alienating my boss because I was “too-Hispanic” with my arms waving around in the air, big hair, hoop earrings, loud and passionate talk… Yes, I speak...
by Veronica Cool | Mar 10, 2016 | Articles and Press Releases, Events
I scared my boss. Hindsight is always 20/20…. The realization struck me, that I was intimidating and alienating my boss because I was “too-Hispanic” with my arms waving around in the air, big hair, hoop earrings, loud and passionate talk… Never mind, that I was a...
