by Veronica Cool | May 23, 2023 | Blog
As the Hispanic population in the United States continues to grow, it’s becoming increasingly important for organizations to develop relevant marketing and communication strategies that resonate with this audience. According to 2020 Census data, there are 62.1...
by Veronica Cool | Mar 28, 2023 | Blog
Hispanic women have represented a critical and growing segment of the U.S. labor market and economy for many years. Post-pandemic, this has translated to increased resilience of the American workforce, supporting the country’s economic recovery. While Latinas’...
by Veronica Cool | Mar 13, 2023 | Blog
As organizations continue to prioritize diversity and inclusion in the workplace, Employee Resource Groups (ERGs) have become an increasingly popular tool for engaging and retaining employees from diverse backgrounds and Latinos are no exception. A study by McKinsey...
by Veronica Cool | Mar 9, 2023 | Blog
Las consecuencias de la pandemia del COVID-19 siguen afectando a distintas comunidades en todo el país. Por eso, las pequeñas empresas, las organizaciones sin fines de lucro y las agencias gubernamentales pueden enfrentar dificultades para encontrar la financiación...
by Veronica Cool | Feb 28, 2023 | Blog
As the lingering COVID-19 pandemic continues to affect communities across the United States, small businesses, non-profits, and government agencies may struggle to find the funding needed to cover the costs of engaging and supporting Hispanic communities. Fortunately,...
by Veronica Cool | Jan 26, 2023 | Blog
Our incredible Founder and CEO Veronica Cool was featured on the Working Mom Hour Podcast with Erica Mechlinski, Mads Caldwell and Marla Clendenin! They discuss Cool’s essential work building bridges between the mainstream and the Hispanic segment, her background and...
