Over the last decade, the number of people speaking a language other than English at home has TRIPLED! That’s 1 out of every five people in the United States.
How can you possibly engage all of these people? With different cultures, customs, and languages?
Either you spend an inordinate amount of money hiring and training new staff that are fluent in each language or spend zero dollars and use machine translations like Google Translate or ChatGPT. But then you contend with poor quality or boring content.
OR…. Cool can help.
Lucky for you, 😎we at Cool, have expanded our services lines beyond our Spanish language niche! We are now able to offer translation and interpretation services in ALL languages. Including Spanish, Chinese, Tagalog, Russian, Vietnamese and many others. This expansion marks a significant milestone in our journey to connect people and cultures effectively through high-quality language solutions that meet the growing diversification of the world’s people, which are your customers, students, volunteers or partners!
Our expanded services include:
- Translation to and from English and the destination language
- Interpretation- in person, or by phone, simultaneous or consecutive
- Subtitles and transcriptions
- Voiceovers
- Marketing rewrites
- Documents/assets include websites, presentations, collateral, social media
- and so much more!
Why the emphasis on professional translation services? Isn’t’ ChatGPT good enough? Hmm… Just as crafting compelling text requires a special skill, translation demands expertise. It’s not just about converting words; it’s about understanding cultural nuances, industry-specific terminology, and ensuring the intended message is conveyed to the target audience.
Think of it this way: you trust your marketing team to represent your brand across various platforms because they possess the necessary skills and certifications. Similarly, certified and professional translators or linguists, recognized by bodies like the American Translators Association (ATA), ensure accuracy, quality, and legal compliance when delivering a translated document or asset.
The benefits of certified translation services extend far beyond mere accuracy. They mitigate risks, safeguard your brand’s reputation, and ultimately result in long-term cost savings. Entrusting translation tasks to bilingual employees without professional expertise can lead to costly errors—a risk no business can afford. Accuracy in translation isn’t just about grammar and vocabulary—it’s about capturing cultural nuances and idiomatic expressions. Even minor errors can have significant repercussions, from alienating potential customers to legal or regulatory problems.
Nowadays, consumers seek brands that resonate with them. By speaking their native language, you’re not only reaching out but also building trust and loyalty. Cool can help in any language. Contact us today.
