by Veronica Cool | May 5, 2016 | Articles and Press Releases
Who else is captivated by the P&G Olympic commercials? Athletes from across the world stand poised for their moment, filled with trepidation, doubt, nerves…and flashes of Mom pop on the screen, uttering encouraging words, holding hands, smiling with support,...
by Veronica Cool | Apr 15, 2016 | Articles and Press Releases
Donald Trump is brilliant. With his indifference to courtesy and his flagrant disregard for humanity- all under the guise of business-savvy and unpolitical behavior- he is brilliant. There are many lessons we can take from his performance. Branding He is a walking PR...
by Veronica Cool | Apr 2, 2016 | Articles and Press Releases
Although we just wrapped up April Fool’s Day, this no joke- April is a bit over-ambitious in its celebrations: from Pets to Library Media, Holy Humor and Frogs… There’s a lot going on. So let’s take a minute for some light-hearted instruction and kick off Spring, with...
by Veronica Cool | Mar 18, 2016 | Articles and Press Releases
Influencers. We scoff at the fact that we can be controlled, influenced or otherwise impacted by what others think … Well, 81 percent of us intentionally go online, on Twitter in particular, to validate purchasing decisions, according to Hubspot. Seriously. And...
by Veronica Cool | Mar 10, 2016 | Articles and Press Releases
I scared my boss. Hindsight is always 20/20…. The realization struck me, that I was intimidating and alienating my boss because I was “too-Hispanic” with my arms waving around in the air, big hair, hoop earrings, loud and passionate talk… Yes, I speak...
by Veronica Cool | Mar 10, 2016 | Articles and Press Releases, Events
I scared my boss. Hindsight is always 20/20…. The realization struck me, that I was intimidating and alienating my boss because I was “too-Hispanic” with my arms waving around in the air, big hair, hoop earrings, loud and passionate talk… Never mind, that I was a...
