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Veronica Cool named ‘Entrepreneur of the Year’ by LATINA Style, Inc.

Washington, D.C. (October 15, 2019) – LATINA Style, Inc., the premier company addressing the needs of professional Latinas in the United States will recognize Veronica Cool, CEO & Hispanic Strategist, Cool & Associates LLC, as the Entrepreneur of the Year for her dedicated community service, leadership, vision and role model for women.

The award recognition will take place during the LATINA Style Business Series to be held in Baltimore, Maryland on October 18 from 7:00 a.m. to 3:00 p.m., at the Baltimore Marriott Inner Harbor Hotel at Camden Yards (110 South Eutaw St. Baltimore, MD 21201).

The LATINA Style Business Series is the most successful ongoing business development program for Latina business owners in the nation. Over 36,000 Latina entrepreneurs and professionals have attended and benefited from participating in this exciting and informative business development program since its debut in 1998. The award-winning program for Latina entrepreneurs marks its 136th stop in Baltimore.

“It is very humbling and an honor to have our years of hard work acknowledged by LATINA Style, Inc. My team and I continually strive to provide a meaningful impact between Hispanic and Mainstream cultures to truly bridge gaps within the economy and social justice,” said Ms. Cool.

“This includes improving how Latinos access better healthcare and career opportunities through outreach and communications, while supporting our clients and partners strategically to serve the Latino population. I couldn’t be more proud to be recognized for this award knowing how vital this work is to our Latino community.”

Dominican-born Veronica Cool founded Cool & Associates, a consulting firm to connect organizations to the Hispanic community; offering strategy, training, marketing/PR & language services. She and her team published the first of its kind: Hispanic Heritage Month: Essential Toolkit to facilitate the acknowledgement and engagement of the Latino segment in the United States.

Committed to empowering our community, Veronica Cool established the Latino Innovators Pitch to scale Latino businesses profitably; along with two Facebook Groups: Yo Quiero Trabajo and Emprendedores Exitosos, that provide resources and opportunities for jobseekers and entrepreneurs. Additionally, she serves on the boards of MedStar Good Sam Hospital, Open Society Institute, ALPFA-Baltimore, Governors Workforce Development Board, and Montgomery College HBTI.

The Business Series program agenda focuses on solving the most critical business challenges faced by Latina entrepreneurs as they start their business or plan for expansion. Experts will address topics such as: The Essentials of a Successful Business; Successful Marketing Strategies; the Entrepreneur Spotlight: Learning Strategies for Success; Cyber Fraud Threats of Today; and, Fireside Chat: For Your Leadership Side presented by Nationwide. Learn more here.

LATINA Style is delighted to count on the continue partnership of Nationwide as title sponsor of the Business Series. “Nationwide is proud to continue our sponsorship of the LATINA Style Business Series and assist Latina entrepreneurs in their efforts to protect and grow their businesses,” says Lu Yarbrough III, Nationwide’s Associate Vice President of Cause and Diverse Marketing. “This workshop provides valuable information to talented Latina entrepreneurs.

Whether they are starting or growing a business or just want to meet other business owners to share their experiences, we think everyone can benefit from attending the Business Series.”

To learn more about the Business Series visit or call (214) 357-2186. To attend the Baltimore Business Series conference register online here by October 17, 2019 – Limited spots available.



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